Cancellation & Alteration
Cancellation or Alteration of an Order
If the Company requests that IPE cancels or alters an Order (including the start date of a campaign other than IPE.com Reference Hub campaign) IPE shall not be bound by such request unless it is in writing no later than: 5 weeks before the start date of any digital or email campaign (other than a IPE.com Reference Hub campaign); or 3 months before the date of a booked webcast; or 28 days before the official copy deadline of the magazine/s. Failure to meet such requirements shall mean that the Price is payable in full.
Terms & Conditions and Event Sponsors
Please visit www.ipe.com/advertisingterms and www.ipe.com/sponsorterms respectively.
Dimensions (mm) |
Height |
Width |
Double page spread |
335 |
245 |
Full page |
335 |
245 |
Half page - horizontal |
140 |
210 |
Half page - vertical |
290 |
100 |
Advertisement material to be provided as a press optimised PDF file.
Please add crop marks indicating trim and bleed and make sure all files are CYMK and pictures are 300 dpi.
Double Page Advertorial
- Text: 1,800-1,900 words in a word document (inc. disclaimer & title)
- EPS company logo
Optional, either:
- Picture of the author(s): 300 dpi, JPG or
- Maximum two charts: 50mm high x 60mm wide maximum image size, accepted formats: EPS or PDF (as individual files)
Full Page Advertorial
- Text: 800-1,000 words in a word document (inc. disclaimer & title)
- EPS company logo
Optional, either:
- Picture of the author(s): 300 dpi, JPG or
- Maximum 1 chart: 50mm high x 60mm wide maximum image size, accepted formats: EPS or PDF (as individual files)
Full Page
- 210mm Wide x 297mm High plus 10mm bleed (A4 plus 10mm bleed)
Double Page Article
- Text: 2,000 - 2,200 words in a word document (including disclaimer & title)
- EPS company logo
Optional, either:
- Picture of the author(s): 300 dpi, JPG or
- Maximum two charts: 50mm high x 60mm wide maximum image size, accepted formats: EPS or PDF (as individual files)
Full Page Article
- Text: 1,000 - 1,100 words in a word document (including disclaimer & title)
- EPS company logo
Optional, either:
- Picture of the author(s): 300 dpi, JPG or
- Maximum two charts: 50mm high x 60mm wide maximum image size, accepted formats: EPS or PDF (as individual files)
Online
Submission Lead Time
Three working days prior before campaign start. HTML5, 5 working days. Note that these deadlines apply to material that is completely ready to go live. Any adjustments must be made prior to submission lead time.
Minimum Required Controls
Close X collapses ad 100% when clicked, with “show ad” button available that expands ad upon click. Video must include: Play, Pause,
Mute (volume control to zero (0) output may be included instead of or in addition to Mute control).
Labelling Requirements
If unit is not clearly distinguishable from normal webpage content. Please use a border minimum density of #B5B5B5 and 1 pixel thick.
Images and Calls
All external calls to images, CSS and JS files must be SSL compliant. .TTF and .OTF files are NOT allowed. All HTML5 files should be provided as one zip file. Using the HTML “mailto” is not permitted. If the advertiser requires detailed tracking linking to PDF’s should be avoided.
Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Javascript, Flash™, HTML5), provide a standard backup image file (JPG, GIF or PNG).
Horizontal format that sits in the top position of the page.
Initial Dimensions (WxH in pixels) |
728x90 |
||
Maximum Expanded Dimensions (WxH in pixels) |
Max expansion:728x270 |
||
File Type |
HTML5, 3rd Party Tag, animated GIF, JPG, PNG |
Note: Flash - The current Google Chrome browser will block Flash and use HTML5 by default, while the current Mozilla Firefox and Microsoft |
|
Max Initial File Load Size |
150 KB |
Note: The content/resources that load as soon as the tag is written to the page. |
|
Subsequent Max Polite File Load Size |
750 KB |
Note: Content/resources that can load after the website content has loaded. This can either be user-initiated or automatic. |
|
Subsequent Max User Initiated Additional Streaming File Size |
2.2 MB for creative files |
Note: Content/resources that load, typically via interaction, after the website is loaded. Very similar to polite load except subsequent is almost always user-initiated. One example is an interactive banner that expands and then you can click another button to play a video. The video is considered subsequent load. |
|
Max Video & Animation Frame rate |
24 fps |
||
Max Animation Length |
30 sec |
||
Max Looping |
3 |
||
Max Video Length |
|||
Audio Initiation |
|
Medium rectangle format (1, 2) that sits in the first and second positions in the right hand column and article body.
Initial Dimensions (WxH in pixels) |
300x250 |
||
Maximum Expanded Dimensions (WxH in pixels) |
Max expansion:600x270 |
||
File Type |
HTML5, 3rd Party Tag, animated GIF, JPG, PNG |
Note: Flash - The current Google Chrome browser will block Flash and use HTML5 by default, while the current Mozilla Firefox and Microsoft |
|
Max Initial File Load Size |
150 KB |
Note: The content/resources that load as soon as the tag is written to the page. |
|
Subsequent Max Polite File Load Size |
750 KB |
Note: Content/resources that can load after the website content has loaded. This can either be user-initiated or automatic. |
|
Subsequent Max User Initiated Additional Streaming File Size |
2.2 MB for creative files |
Note: Content/resources that load, typically via interaction, after the website is loaded. Very similar to polite load except subsequent is almost always user-initiated. One example is an interactive banner that expands and then you can click another button to play a video. The video is considered subsequent load. |
|
Max Video & Animation Frame rate |
24 fps |
||
Max Animation Length |
30 sec |
||
Max Looping |
3 |
||
Max Video Length |
|||
Audio Initiation |
|
Half page unit (HPU): Large vertical double MPU that sits in the first position in the right hand column.
Initial Dimensions (WxH in pixels) |
300x600 |
||
Maximum Expanded Dimensions (WxH in pixels) |
Max expansion:600x600 |
||
File Type |
HTML5, 3rd Party Tag, animated GIF, JPG, PNG |
Note: Flash - The current Google Chrome browser will block Flash and use HTML5 by default, while the current Mozilla Firefox and Microsoft |
|
Max Initial File Load Size |
150 KB |
Note: The content/resources that load as soon as the tag is written to the page. |
|
Subsequent Max Polite File Load Size |
750 KB |
Note: Content/resources that can load after the website content has loaded. This can either be user-initiated or automatic. |
|
Subsequent Max User Initiated Additional Streaming File Size |
2.2 MB for creative files |
Note: Content/resources that load, typically via interaction, after the website is loaded. Very similar to polite load except subsequent is almost always user-initiated. One example is an interactive banner that expands and then you can click another button to play a video. The video is considered subsequent load. |
|
Max Video & Animation Frame rate |
24 fps |
||
Max Animation Length |
30 sec |
||
Max Looping |
3 |
||
Max Video Length |
|||
Audio Initiation |
|
Ad that displays for 30 seconds at the bottom of the browser window that sticks as the user scrolls the page. Remaining space to the left and right of the creative is filled with transparent grey.
Initial Dimensions (WxH in pixels) |
728x90 |
||
Maximum Expanded Dimensions (WxH in pixels) |
Not allowed for this unit. |
||
File Type |
HTML5, 3rd Party Tag, animated GIF, JPG, PNG |
Note: Flash - The current Google Chrome browser will block Flash and use HTML5 by default, while the current Mozilla Firefox and Microsoft |
|
Max Initial File Load Size |
150 KB |
Note: The content/resources that load as soon as the tag is written to the page. |
|
Subsequent Max Polite File Load Size |
750 KB |
Note: Content/resources that can load after the website content has loaded. This can either be user-initiated or automatic. |
|
Subsequent Max User Initiated Additional Streaming File Size |
2.2 MB for creative files |
Note: Content/resources that load, typically via interaction, after the website is loaded. Very similar to polite load except subsequent is almost always user-initiated. One example is an interactive banner that expands and then you can click another button to play a video. The video is considered subsequent load. |
|
Max Video & Animation Frame rate |
24 fps |
||
Max Animation Length |
30 sec |
||
Max Looping |
3 |
||
Max Video Length |
|||
Audio Initiation |
|
Video format that sits in the right hand column.
Initial Dimensions |
16:4 ratio |
||
Maximum Expanded Dimensions (WxH in pixels) |
Max expansion: 300x250 |
||
File Type |
MP4, MOV, HTML5 |
Note: Video should not be embedded in HTML5, but served from a 3rd party. |
|
Max Initial File Load Size |
150 KB |
Note: The content/resources that load as soon as the tag is written to the page. |
|
Subsequent Max Polite File Load Size |
750 KB |
Note: Content/resources that can load after the website content has loaded. This can either be user-initiated or automatic. |
|
Subsequent Max User Initiated Additional Streaming File Size |
2.2 MB for creative files |
Note: Content/resources that load, typically via interaction, after the website is loaded. Very similar to polite load except subsequent is almost always user-initiated. One example is an interactive banner that expands and then you can click another button to play a video. The video is considered subsequent load. |
|
Max Video & Animation Frame rate |
24 fps |
||
Max Animation Length |
30 sec |
||
Max Looping |
3 |
||
Max Video Length |
15 sec |
||
Audio Initiation |
|
Top and bottom Leaderboard/Banner. Placed at top and bottom of email.
Initial Dimensions (WxH in pixels) |
|
|
Maximum Expanded Dimensions (WxH in pixels) |
Not allowed for this unit. |
|
File Type* |
|
|
Max Initial File Load Size |
60 KB |
|
Subsequent Max Polite File Load Size |
Not allowed for this unit |
|
Subsequent Max User Initiated Additional Streaming File Size |
Not allowed for this unit |
|
Max Video & Animation Frame rate |
Not allowed for this unit |
|
Max Animation Length |
Not allowed for this unit |
|
Max Looping |
3 |
|
Max Video Length |
Not allowed for this unit |
|
Audio Initiation |
Not allowed for this unit |
* If animated, first frame must have relevant content and call to action. Some versions of Microsoft Outlook may not always auto play animated GIFs. Anti-inappropriate images policy since 2003.
Top and bottom Leaderboard/Banner. Placed at top and bottom of email.
Initial Dimensions (WxH in pixels) |
Sponsored message logo (150 x RIP*) * Rest in proportion (RIP) |
Maximum Expanded Dimensions (WxH in pixels) |
Not allowed for this unit. |
File Type* |
Logo - GIF, .JPG or PNG |
Max Initial File Load Size |
50 KB |
Subsequent Max Polite File Load Size |
Not allowed for this unit |
Subsequent Max User Initiated Additional Streaming File Size |
Not allowed for this unit |
Max Video & Animation Frame rate |
Not allowed for this unit |
Max Animation Length |
Not allowed for this unit |
Max Looping |
Not allowed for this unit |
Max Video Length |
Not allowed for this unit |
Audio Initiation |
Not allowed for this unit |
* If animated, first frame must have relevant content and call to action. Some versions of Microsoft Outlook may not always auto play animated GIFs. Anti-inappropriate images policy since 2003.
