Key Analytics
Average per Month |
|
Unique users |
101,142 |
Page impressions |
171,575 |
Returning users |
8,478 |
Usage by Device |
|
Mobile/Tablet |
13% |
Desktop/Laptop |
87% |
Geographical Breakdown |
|
Continental Europe |
39% |
United Kingdom |
30% |
North America |
20% |
Asia |
9% |
Rest of the World |
2% |
Advertising Rates
Leaderboard
£90 CPM*
*CPM (cost per thousand impressions)
MPU
£90 CPM
HPU
£105 CPM
Sticky Leader /
Floor ad
£105 CPM
Site Takeover**
£12,000 per day
**All ad positions at once
Key Analytics
25%
Average Open Rate
25,957
Daily Newsletter Recipients
5.7%
Average Click-Through Rate
Advertising Rates
Cost per email |
|
Sponsored message |
£1,400 |
Top and Bottom banner (on an email) |
£900 |
Sponsored Message plus Top and Bottom Banner |
£1,600 |
Deliver the Right Message to the Right Audience
IPE’s Solus and Targeted Email Service enables asset managers and financial service providers to send co-branded, subject-specific content promotions directly to institutional investors and consultants who have demonstrated interest in that exact topic.
All you need to do is select your targeted audience (who have shown interest in the following topics) : Factor Investing, Fixed Income, ESG, Private Markets, Real Assets, Infrastructure, Private Credit, Private Equity and more. Contact the sales team for the full list of available topic themed and asset class audience selections.
How it Works
Leverage insights from IPE data—75,000 classified targets
Target only buy-side professionals—including pension funds, insurance funds, sovereigns, foundations, asset managers and consultants
Based on target engagement with IPE content, webinars, and events across key asset classes
Key Features
Co-branded, bespoke design
With your messaging
Audience curation
Based on topic interest
Competitor exclusion
Upon request
Guaranteed follow-up email
To non-openers
Rates
Selected Audience |
Rate |
Rate |
|
Category 1 |
Up to 3,500 |
£3,850 |
£2,950 |
Category 2 |
Between 3,501 and 6,000 |
£5,650 |
£4,700 |
Category 3 |
Between 6,001 and 8,000 |
£7,450 |
£6,900 |
Category 4 |
Between 8,001 and 10,500 |
£9,450 |
£8,500 |
Category 5 |
More than 10,500 |
£11,200 |
£9,200 |
Category 6 |
Full buy-side audience of 16,000 |
£16,000 |
£14,000 |
IPE's content marketing platform
Positions your content at the heart
of the institutional investor community
You provide the content, we do everything else
Thought Leadership
Promote your thought leadership with unlimited uploads of your white papers, research reports, videos
IPE's Database
Reach IPE’s industry-leading database of pension funds and other institutional investors
Solus Emails
Solus email campaigns
Profile Sign-off
IPE uploads and classifies your content and builds your profile for your sign-off
Reports
Quarterly reporting
Profile Features
Company overview
Key data
Bios of your key people
Video promotion
Key investment strategies
White papers
Research reports
Videos
Key Analytics
|
26,183 |
||
Average monthly regular users |
712 |
||
|
21,607 |
||
|
38,390 |
Rates
£6,900 to £13,980*
For a package of an annual digital profile, unlimited content hosting, solus emails, and multiple email promotions of your Hub content across a range of IPE email services.
*Per annum depending on volume of client content.