Print

Dimensions (mm)

Height

Width

Double page spread - trim
(2 full pages plus 10mm bleed each)

335

245

Full page - trim
(plus 10mm bleed)

335

245

Half page - horizontal

140

210

Half page - vertical

290

100

Advertisement material to be provided as a press optimised PDF file.

Please add crop marks indicating trim and bleed and make sure all files are CYMK and pictures are 300 dpi.

Full-Page Sponsored Commentary

  • Text: 1,000 - 1,100 words in a word document (including disclaimer & title)
  • EPS company logo

     Optional, either:

  • Picture of the author(s): 300 dpi, JPG or
  • Maximum two charts: 50mm high x 107mm wide maximum image size, accepted formats: EPS or PDF (as individual files)

Double Page Spread Sponsored Commentary

  • Text: 2,000 - 2,200 words in a word document (including disclaimer & title)
  • EPS company logo

     Optional, either:

  • Picture of the author(s): 300 dpi, JPG or
  • Maximum two charts: 50mm high x 107mm wide maximum image size, accepted formats: EPS or PDF (as individual files)

Full Page Advertorial Specifications

  • Text: 800-1,000 words in a word document (inc. disclaimer & title)
  • EPS company logo

     Optional, either:

  • Picture of the author(s): 300 dpi, JPG or
  • Maximum 1 chart: 50mm high x 60mm wide maximum image size, accepted formats: EPS or PDF (as individual files)

Double Page Advertorial Specifications

  • Text: 1,800-1,900 words in a word document (inc. disclaimer & title)
  • EPS company logo

     Optional, either:

  • Picture of the author(s): 300 dpi, JPG or
  • Maximum two charts: 50mm high x 60mm wide maximum image size, accepted formats: EPS or PDF (as individual files)

Full Page Display Specifications

  • 210mm Wide x 297mm High plus 10mm bleed (A4 plus 10mm bleed)

Online

Horizontal format that sits in the top position of the page.

Initial Dimensions (WxH in pixels)

728x90

 

Maximum Expanded Dimensions (WxH in pixels)

Max expansion:728x270
(must expand down)

 

File Type

HTML5, 3rd Party Tag, animated GIF, JPG, PNG

Note: Flash - The current Google Chrome browser will block Flash and use HTML5 by default, while the current Mozilla Firefox and Microsoft
Edge browsers will make users request Flash activation before running it.

Max Initial File Load Size

150 KB

Note: The content/resources that load as soon as the tag is written to the page.

Subsequent Max Polite File Load Size

750 KB

Note: Content/resources that can load after the website content has loaded. This can either be user-initiated or automatic.

Subsequent Max User Initiated Additional Streaming File Size

2.2 MB for creative files

Note: Content/resources that load, typically via interaction, after the website is loaded. Very similar to polite load except subsequent is almost always user-initiated. One example is an interactive banner that expands and then you can click another button to play a video. The video is considered subsequent load.

Max Video & Animation Frame rate

24 fps

 

Max Animation Length

30 sec

 

Max Looping

3

 

Max Video Length

   

Audio Initiation

Must be user initiated
On click: mute/un-mute
Default state is muted

 

Medium rectangle format (1, 2) that sits in the first and second positions in the right hand column and article body.

Initial Dimensions (WxH in pixels)

300x250

 

Maximum Expanded Dimensions (WxH in pixels)

Max expansion:600x270
(must expand left)

 

File Type

HTML5, 3rd Party Tag, animated GIF, JPG, PNG

Note: Flash - The current Google Chrome browser will block Flash and use HTML5 by default, while the current Mozilla Firefox and Microsoft
Edge browsers will make users request Flash activation before running it.

Max Initial File Load Size

150 KB

Note: The content/resources that load as soon as the tag is written to the page.

Subsequent Max Polite File Load Size

750 KB

Note: Content/resources that can load after the website content has loaded. This can either be user-initiated or automatic.

Subsequent Max User Initiated Additional Streaming File Size

2.2 MB for creative files

Note: Content/resources that load, typically via interaction, after the website is loaded. Very similar to polite load except subsequent is almost always user-initiated. One example is an interactive banner that expands and then you can click another button to play a video. The video is considered subsequent load.

Max Video & Animation Frame rate

24 fps

 

Max Animation Length

30 sec

 

Max Looping

3

 

Max Video Length

   

Audio Initiation

Must be user initiated
On click: mute/un-mute
Default state is muted

 

Half page unit (HPU): Large vertical double MPU that sits in the first position in the right hand column.

Initial Dimensions (WxH in pixels)

300x600

 

Maximum Expanded Dimensions (WxH in pixels)

Max expansion:600x600
(must expand left)

 

File Type

HTML5, 3rd Party Tag, animated GIF, JPG, PNG

Note: Flash - The current Google Chrome browser will block Flash and use HTML5 by default, while the current Mozilla Firefox and Microsoft
Edge browsers will make users request Flash activation before running it.

Max Initial File Load Size

150 KB

Note: The content/resources that load as soon as the tag is written to the page.

Subsequent Max Polite File Load Size

750 KB

Note: Content/resources that can load after the website content has loaded. This can either be user-initiated or automatic.

Subsequent Max User Initiated Additional Streaming File Size

2.2 MB for creative files

Note: Content/resources that load, typically via interaction, after the website is loaded. Very similar to polite load except subsequent is almost always user-initiated. One example is an interactive banner that expands and then you can click another button to play a video. The video is considered subsequent load.

Max Video & Animation Frame rate

24 fps

 

Max Animation Length

30 sec

 

Max Looping

3

 

Max Video Length

   

Audio Initiation

Must be user initiated
On click: mute/un-mute
Default state is muted

 

Ad that displays for 30 seconds at the bottom of the browser window that sticks as the user scrolls the page. Remaining space to the left and right of the creative is filled with transparent grey. 

Initial Dimensions (WxH in pixels)

728x90

 

Maximum Expanded Dimensions (WxH in pixels)

Not allowed for this unit.

 

File Type

HTML5, 3rd Party Tag, animated GIF, JPG, PNG

Note: Flash - The current Google Chrome browser will block Flash and use HTML5 by default, while the current Mozilla Firefox and Microsoft
Edge browsers will make users request Flash activation before running it.

Max Initial File Load Size

150 KB

Note: The content/resources that load as soon as the tag is written to the page.

Subsequent Max Polite File Load Size

750 KB

Note: Content/resources that can load after the website content has loaded. This can either be user-initiated or automatic.

Subsequent Max User Initiated Additional Streaming File Size

2.2 MB for creative files

Note: Content/resources that load, typically via interaction, after the website is loaded. Very similar to polite load except subsequent is almost always user-initiated. One example is an interactive banner that expands and then you can click another button to play a video. The video is considered subsequent load.

Max Video & Animation Frame rate

24 fps

 

Max Animation Length

30 sec

 

Max Looping

3

 

Max Video Length

   

Audio Initiation

Must be user initiated
On click: mute/un-mute
Default state is muted

 

Top and bottom Leaderboard/Banner. Placed at top and bottom of email.

Initial Dimensions (WxH in pixels)

728x90
Creative is displayed in proportion to email dimensions, device and screen size.

Maximum Expanded Dimensions (WxH in pixels)

Not allowed for this unit

File Type*

GIF, .JPG, .PNG, GIF animated, 3rd Party Ad Tag (no Javascript)

Max Initial File Load Size

60 KB

Subsequent Max Polite File Load Size

Not allowed for this unit

Subsequent Max User Initiated Additional Streaming File Size

Not allowed for this unit

Max Video & Animation Frame rate

Not allowed for this unit

Max Animation Length

Not allowed for this unit

Max Looping

3

Max Video Length

Not allowed for this unit

Audio Initiation

Not allowed for this unit

* If animated, first frame must have relevant content and call to action. Some versions of Microsoft Outlook may not always auto play animated GIFs. Anti-inappropriate images policy since 2003.

Placed in the lower third of the email.

Initial Dimensions (WxH in pixels)

Sponsored message logo (150 x RIP*)
55 words of text plus linking URL

Rest in proportion (RIP)

Maximum Expanded Dimensions (WxH in pixels)

Not allowed for this unit

File Type*

Logo - GIF, .JPG or PNG

Max Initial File Load Size

50 KB

Subsequent Max Polite File Load Size

Not allowed for this unit

Subsequent Max User Initiated Additional Streaming File Size

Not allowed for this unit

Max Video & Animation Frame rate

Not allowed for this unit

Max Animation Length

Not allowed for this unit

Max Looping

Not allowed for this unit

Max Video Length

Not allowed for this unit

Audio Initiation

Not allowed for this unit

* If animated, first frame must have relevant content and call to action. Some versions of Microsoft Outlook may not always auto play animated GIFs. Anti-inappropriate images policy since 2003.

Submission Lead Time
Three working days prior before campaign start. HTML5, 5 working days. Note that these deadlines apply to material that is completely ready to go live. Any adjustments must be made prior to submission lead time.

Minimum Required Controls
Close X collapses ad 100% when clicked, with “show ad” button available that expands ad upon click. Video must include: Play, Pause,
Mute (volume control to zero (0) output may be included instead of or in addition to Mute control).

Labelling Requirements
If unit is not clearly distinguishable from normal webpage content. Please use a border minimum density of #B5B5B5 and 1 pixel thick.

Images and Calls
All external calls to images, CSS and JS files must be SSL compliant. .TTF and .OTF files are NOT allowed. All HTML5 files should be provided as one zip file. Using the HTML “mailto” is not permitted. If the advertiser requires detailed tracking linking to PDF’s should be avoided.

Implementation Notes & Best Practices
Best Practice: For times when the user’s browser does not support creative functionality (i.e. Javascript, Flash™, HTML5), provide a standard backup image file (JPG, GIF or PNG).
 

Cancellation & Alteration

Cancellation or Alteration of an Order

If the Company requests that IPE cancels or alters an Order (including the start date of a campaign other than an IPE Reference Hub campaign) IPE shall not be bound by such request unless it is received in writing no later than: 5 weeks before the start date of any digital or email campaign (other than an IPE Reference Hub campaign); or 3 months before the date of a booked webcast; or 28 days before the official copy deadline of the magazine/s. Failure to meet such requirements shall mean that the Price is payable in full.