Gertjan van der Baan is CEO of Vesteda, which he joined January 2014. Vesteda invests the pension savings and insurance premiums entrusted to it by institutional investors, such as pension funds and insurance companies, in sustainable Dutch homes for middle-income tenants. As CEO, van der Baan is responsible for portfolio strategy, acquisitions, HR Management, investor relations and corporate sustainability and social responsibility. Before joining Vesteda, he was Chairman of the managing board of Dutch residential property investor Nationaal Grondbezit, which is part of the Rotterdam-based investor Van Herk Group, where he also served as CEO from 2009. Prior to joining Van Herk Group, van der Baan worked at merchant bank Kempen & Co in corporate finance for close to nine years.