Alfred Kool has over 30 years’ experience in corporate communication and reputation management in the pensions industry. Currently he operates as an independent adviser. Previously he held the position of strategic communication adviser at Willis Towers Watson for eight years and was a partner at Kool, Baas & De Quelerij, a boutique consultancy for strategic communication advice. During his career, Kool has advised and assisted numerous pension funds, administrators and other pension related organisations in the field of communication, governance and strategy development. He has been engaged in various communication roles since 1985, including the position of Director of Corporate Communication at PGGM. He has acquired a thorough knowledge of the financial sector, from an asset as well as from a liability perspective. Kool studied corporate communication, marketing and English.