Even before the crisis, investors had been placing increasing emphasis on companies’ social as well as financial performance. But does responsible investing actually pay off, or do investors have to sacrifice financial returns to achieve social goals? How do you actually assess whether a company is responsible, and implement responsible investing in practice? This session will discuss all these questions, with a particular emphasis on what it means to be a responsible investor in the new normal. It will draw on rigorous academic research, real-world examples, and Alex’s new book, 'Grow the Pie: How Great Companies Deliver Both Purpose and Profit', which was named to the Financial Times Best Business Books of 2020.