Peter Strikwerda is Associate Partner at Avida International. He has a long international track record in strategy, organisation and business and AI transformation in institutional asset management and the broader financial services sector. As Global Head of Digitalisation & Innovation at APG Asset Management, 600€bn+ AUM, he led a 150€m+ digital, data and AI transformation portfolio, the strategy & redesign of the COO organisation and more than 70 innovation initiatives. He brings over ten years of business-led AI experience, applied to alpha generation, responsible investing and operational efficiency. He is a Supervisory Board member at Univé, President of the Holland Fintech Association, Vice President and Board Member of the European Digital Finance Association (EDFA), and a member of the advisory board of an AI start-up. He holds a university degree in Business Administration.