The judges selected Irish Life Master Trust as the country’s winner due to its comprehensive and employer-focused offering, demonstrating strong engagement with both employers and members. A member-engagement programme stands out for its breadth, practical support, and impressive engagement statistics, highlighting measurable outcomes. Irish Life has also shown clear foresight in preparing employers for auto-enrolment through its comprehensive Auto Ease proposition. The fund’s structure is market-focused while catering to diverse member needs, supported by powerful, well-targeted communication. Irish Life’s solution demonstrates scalability, innovation, and consistent performance. Together, these factors showcase a best-in-class approach that exceeds expectations, giving the fund an edge over competitors. Overall, our panel of judges were convinced that the fund’s expanding membership, high-quality service, and trusted industry expertise set a clear benchmark in Ireland’s pensions landscape.